social service- what is that?

Today I finished reading Ayn Rand’s Atlas Shrugged. The astounding story of a man who said that he would stop the motor of the world- and did. Tremendous in scope, breathtaking in its suspense, this book is one of the finest books I have read. It is my second book from Ayn Rand and the bad news is that she has written only two fiction books (leave her first attempt towards it- Anthem). What a writer she is! The way she portrays her characters, the way she puts the philosophy through the characters and the way she describes each and every event in detail is just superb. One thing which separates her from normal motivational writers like Robin Sharma, is the way she puts her messages across. She doesn’t throw her preaching directly on the face of reader; instead she builds the way towards it. Whereas her first book Foutainhead was on the theme of invidualism v/s collectivism; this book Atlas Shrugged is on the theme of capitalism. The theme tears off all the veils of the tag of social purpose which people put to protect evil means only. According to her, the true social service is to acquire the expertise in your area of working and hence provide the benefit of efficiency instead of some fancy social service. The ideas and concerns expressed in the book are very much relevant even today although this book was published for the first time in 1957. These days social servicing has become more of a PR activity than a social service. The latest buzz word is CSR ( Corporate Social Responsibilty). Most of the organizations today assign big budget for CSR basically not to remain behind in some kind of high service to society and also it gives a lot of free publicity. With this kind of a huge budget, companies, I think, can do a better service to society by keeping their cost and prices at minimum level. Ultimately where does all this money come from and if saved where will it go in form of less prices? Of course, to the society.